About Us – Our Vision and Mission

Our Vision

To become a leading research group in digital service marketing that generates evidence-based knowledge, models, and solutions to support the development of effective, trustworthy, inclusive, secure, and responsible digital services that create meaningful impact for society, industry, government, and the advancement of knowledge.

Our Mission

1. To advance high-quality research on consumer behavior in digital and AI-enabled services.
2. To produce reputable scholarly publications that gain national and international recognition.
3. To promote multidisciplinary research and strengthen national and international collaboration.
4. To translate research findings into managerial recommendations, policy briefs, assessment instruments, learning modules, prototypes, and social innovations.
5. To promote consumer literacy, inclusion, and protection in the use of digital services.
6. To develop multi-helix partnerships involving academia, industry, government, communities, and the media.
7. To establish a continuous pathway from basic research to applied research, innovation, adoption, and measurable impact.