DIGITAL SERVICES MARKETING RESEARCH CLUSTER

We focus our research and engagement on how consumers adopt, use, and evaluate AI-powered digital services across the healthcare, education, retail, and financial sectors.

Our Mission

Advancing consumer-centered research and collaboration that supports the development of trustworthy, inclusive, and responsible AI-powered digital services.

Digital Services Marketing Research Cluster aims to advance consumer behavior research in AI-powered digital services, generate practical insights, foster interdisciplinary collaboration, develop research capabilities, and promote trustworthy, inclusive, consumer-centered, and responsible innovation across healthcare, education, retail, and financial services.

 
 

Focused Research Services

Discover tailored research solutions that cater to your unique project requirements, delivering insights and analysis for informed decision-making.

Data Analysis

Our team utilizes advanced methodologies to transform raw data into meaningful insights, enabling strategic decisions and efficient solutions for your projects.

Reporting Services

We provide comprehensive reporting services that communicate research findings clearly, helping you share results effectively with stakeholders and clients.

Custom Research

Tailored research solutions are crafted to meet your specific needs, ensuring relevance and precision in every deliverable we provide.

Four Main Research Areas

At the Digital Services Marketing Research Cluster, our research spans four key service sectors mainly healthcare, education, retail, and financial services where we examine how consumers adopt, experience, trust, and evaluate AI-powered digital services. Across these areas, we aim to generate insights that support more consumer-centered, trustworthy, and responsible innovation.

  • EducationWe examine user experiences with AI-enabled education, including virtual tutors, adaptive learning platforms, and automated assessment systems. Key topics include acceptance, engagement, trust, learning experience, and continued use.
  • HealthcareWe explore how consumers adopt and evaluate AI-powered healthcare services, including medical chatbots, virtual health assistants, and AI-supported diagnostic tools. Our research focuses on trust, perceived accuracy, privacy, risk, and willingness to use these services.
  • RetailWe investigate how AI-powered personalization, product recommendation systems, and virtual shopping assistants influence consumer experiences. Our research considers recommendation relevance, privacy, purchase decisions, satisfaction, and loyalty.
  • Financial ServicesWe study consumer responses to AI-powered financial services, such as robo-advisors and automated fraud detection systems. Our work addresses perceived risk, data security, transparency, trust, and adoption intentions.

Institutions we've worked with