Imam Salehudin, S.E., M.Si., Ph.D., CertDA is an Associate Professor of Marketing at the Department of Management, Faculty of Economics and Business, Universitas Indonesia, and Chair of the Digital Service Marketing Research Group. His research examines consumer behavior in digital services, with particular interests in artificial intelligence, mobile games, digital monetization, and technology adoption. View his profiles on UI Scholars, Google Scholar, ORCID, Scopus, SINTA, ResearchGate, and The Conversation.