Publication
Journal Articles
Priyangga, R. Y., & Salehudin, I. (2025). Engagement and Consumption Behavior in Gacha Games: A PLS-SEM Study on Generation Z in Indonesia. Journal of Games, Game Art, and Gamification, 10(2), 65-73. https://doi.org/10.21512/jggag.v10i2.13115
Nugroho, A., & Salehudin, I. (2026). Exploring chatbot anthropomorphism as a driver of user satisfaction and purchase intention through perceived enjoyment and responsiveness. Asian Journal of Business Research, 16(2). 12-35. https://doi.org/10.14707/ajbr.260223
Paskalisa, E. S., & Aruan, D. H. (2025). The Influence of Perceived Social Media Marketing Activities, Brand Trust, Brand Experience and Brand Love to Purchase Intention Case Study Indonesian Traditional Cake. Journal of Economics, Entrepreneurship, Management Business and Accounting, 4(4), 1758-1779. https://doi.org/10.61255/jeemba.v4i4
Text Books
Hadisumarto, A. D., Iriyanty, I., Daryanti, S., Sumiyarto, S., & Hati, S. R. H. (2025). Kewirausahaan sosial dalam pemasaran layanan digital. Garis Ilmu Press. Publisher page
Hilda, H., Suyitno, C. G. T., Santoso, R., Puspitasari, E. Y., Rozanna, M., Prastowo, B. B., Hadisumarto, A. D., Musnaini, M., Deviarti, H., Andriyanto, I., & Hidayatullah, H. (2025). Manajemen strategik. CV Eureka Media Aksara. Google Play Books
Media/Press
Imam Salehudin, Dwi Widiastri, Gita Gayatri (2025) Masyarakat mulai lelah terhadap AI: Berpeluang makin masif di masa depan. The Conversation Indonesia, https://theconversation.com/masyarakat-mulai-lelah-terhadap-ai-berpeluang-makin-masif-di-masa-depan-269820
Imam Salehudin, Daniel Tumpal H. Aruan, Dwi Widiastri, Ulian T. Malik (2026) Fitur merchant dan resto prioritas platform makanan online: Resto besar untung, UMKM buntung. The Conversation Indonesia, https://theconversation.com/fitur-merchant-dan-resto-prioritas-platform-makanan-online-resto-besar-untung-umkm-buntung-287873
Youtube Videos
Imam Salehudin, Basuki Muhammad Mukhlish (2025) Mindful Consumption 4.0 part 1: The Hidden Costs of Free Unmasking the True Price of Digital Content, https://youtu.be/L4_ShUvLcCQ
Imam Salehudin, Basuki Muhammad Mukhlish (2025) Mindful Consumption 4.0 part 2: The Psychology of Impulsive Shopping, Why We Buy What We Don’t Need, https://youtu.be/icdsZzgD5v4
Imam Salehudin, Basuki Muhammad Mukhlish (2025) Mindful Consumption 4.0 part 3: The Greenwashing Trap-How to Spot Fake Sustainable Products, https://youtu.be/g2PKTNy-Kxg