Imam Salehudin is an Associate Professor of Marketing at the Faculty of Economics and Business, Universitas Indonesia. He earned his bachelor’s degree in Management and Master of Science in Applied Psychometrics from Universitas Indonesia, followed by a Ph.D. in Marketing from the University of Queensland Business School. He currently heads the Undergraduate Management Program and the Digital Services Marketing Research Cluster. His research focuses on digital marketing, and consumer behavior in technology-enabled services. His interests include artificial intelligence, digital services, and Islamic marketing.