Research Development Plan

PRIMA adopts a structured, evidence-based research framework consisting of three interrelated stages: fact finding, problem–actor identification, and solution development. This framework ensures that research activities are analytically grounded, socially relevant, and oriented toward impactful outcomes.

Fact Finding: 

The initial stage focuses on identifying key facts and issues that constitute the core research agenda. This includes mapping the state of media and information literacy within society, particularly levels of public understanding of media functions, capacities for ethical content production and distribution, and critical thinking skills in selecting and evaluating information. Research at this stage employs one or more methodological approaches—quantitative, qualitative, or mixed methods—selected according to their relevance in addressing the identified research problems.

 

Problem-Actor Identification:

Following data collection, the second stage involves identifying strategic actors related to media and information literacy issues. This process aims to map relevant stakeholders, examine their roles and authorities, determine appropriate intervention strategies, and establish effective collaborations among academic, policy, and community actors.

 

Finding Solution

At the final stage, all collected data and stakeholder mappings are integrated to develop evidence-based intervention strategies, which consist of two primary approaches:

• Advocacy StrategiesThe development of policy recommendations and intervention models that can be adopted by stakeholders to promote a healthier and more inclusive information ecosystem, including support for media regulation and formal and non-formal education curricula.
• Educational StrategiesThe design of media and information literacy learning modules, training programs, and community mentoring initiatives. Activities may include workshops, literacy classes, simulations, and other participatory learning formats.

 

Five-Year Research Agenda

Media and Information Literacy by Target Groups

• Media and information literacy among parents and teachers, and older adults
• Post-Pandemic Screen Time: Parents’ and Teachers’ Mediation Strategies
• Digital Inclusion of Indonesia’s Aging Community

 

Media and Information Literacy by Specific Issues: AI and Information Disorder

• Artificial Intelligence (AI): Digital Literacy and Ethics
• Misinformation Correction Behavior in WhatsApp Groups: The Role of Norm Accessibility, Attitudes, and Self-Efficacy
• Information Disorder in the Digital Age: Social Practices of Nutrition Knowledge among Young Mothers in Urban Indonesia

 

Research Objectives

• To generate an in-depth understanding of the media and information literacy conditions of target audiences, encompassing media use, information reception, and content production across mass and digital media.
• To strengthen the media and information literacy capacities of target groups through research-informed activities, including knowledge and skill development related to media functions, content production processes, message dissemination, and media effects.

Expected Outputs

• Publications in national accredited and international peer-reviewed journals
• Community engagement and public service programs targeting strategic and vulnerable groups
• Teaching and learning materials for undergraduate, master’s, and doctoral-level courses.