About Us

The JOURNEY logo is composed of meaningful visual elements that represent the core pillars of Joint Research in Tourism, Hospitality, and Leisure Management. The overall design conveys global connectivity, academic rigor, industry standards, and continuous innovation.

1. Global, Worldwide Scope and Connectivity: Represented by the large blue globe in the background, it symbolizes the international scale, global perspective, and worldwide connectivity inherent in modern tourism, research, and cross-cultural studies. It affirms that the scope of research extends far beyond local boundaries, connecting various destinations globally.

2. Hotel, Industry and Hospitality Sector: Marked by the green building icon, it represents the accommodation, hospitality, and operational sectors that serve as the backbone of tourism and leisure management. It highlights that research is deeply anchored in real-world industry practices, ensuring service quality, infrastructure development, and structural efficiency.

3. Chart & Airplane, Data Progress and Mobility: The upward-trending orange chart signifies data analysis, market growth, academic progress, and strategic insights. Meanwhile, the airplane soaring above represents travel, mobility, tourism dynamics, and forward-looking momentum. Together, they affirm a commitment to dynamic research that drives industry growth and global movement.

4. Magnifying Glass (Continuous “O”) , In-Depth Research: Replacing the letter “O” in “JOURNEY” with a magnifying glass symbolizes thorough investigation, analytical precision, and academic depth in exploring tourism and hospitality. Because the letter “O” forms an unbroken, continuous loop, it represents endless exploration, lifelong learning, and a seamless connection in collaborative research.