Bertina Sjabadhyni is a senior lecturer at the Faculty of Psychology, Universitas Indonesia, specializing in industrial and organizational psychology and consumer behavior. Her research focuses on psychological processes underlying ethical decision-making, brand loyalty, and workplace behavior. She has published on topics such as generational differences in consumer ethics, humor in advertising, and well-being in organizational contexts. Her work combines experimental and applied perspectives to better understand human behavior in real-world settings.
Scholar Profile:
https://scholar.ui.ac.id/en/persons/bertina-sjabadhyni/